Finding Your Niche - AB Media Blog

Finding Your Niche 


Niche / niCH, nēSH/ – a comfortable or suitable position in life or employment. 

Are you thinking about beginning a new business, but just not feeling it? 

Do you want to start earning an income online, but aren’t really sure how? 

Finding your niche in life is never an easy task, it takes a lot of thinking, re-evaluating, and following your passion. 

This blog will walk you through 5 steps for finding your niche that feels right for you. 

Step 1: Identify your passions and skills.

Beginning a business can be difficult, and will test you a number of times. However, knowing your end goal will make the process easier. Start with a list of 10 topical interests and passion areas, and follow it. Your list doesn’t have to be perfect, but it will guide you when running the business. 


Step 2: Identify problems you can solve. 

With the list you have created, you can now begin the process of narrowing down your options. In order to create a profitable business, you need to find problems your target customers are experiencing, then determine how you can solve them. Sometimes it is best to have one- on- one conversations or idea- extraction sessions with your target market, peruse forums, and research keywords. 


Step 3: Check out the competition. 

Research keywords are essential. Create a spreadsheet and log all of the competing sites you can find when you Google keywords. Then you can figure out whether there is still an opportunity to stand out. 


Step 4: Determine the profitability of your niche. 

You should by now have a pretty good understanding of what niche you want and what feels good for you. At this point, it is important to get an idea of how much money you have to invest to make your niche work. This is not an easy process, however you don’t have to start your business alone. You can partner with product creators, advertisers, and site owners in your niche to begin. Remember, to find unique solutions. 

Step 5: Test your niche.

While the market research you done is great and extremely helpful, testing the market in real- time will show you the ultimate results. One way to test your niche is to create a landing page that promotes your passion and work. 


Final thoughts 

Once you’ve confirmed the viability of a niche, you’ll want to start developing websites, blogs, and generate more crowds to your site to boost your engagement and revenue. We hope that this blog was helpful and we would like to remind you that if you need a spark of some ideas or a place to start – AB Media USA is always happy to assist.

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