Marketing Plans & How to Write Them - AB Media Blog

Marketing Plan & How to Write Them 

Congratulations! If you are reading this, then you have either begun your own business or you are on the road to starting one and need a bit of help with marketing; an essential element to any business. 

Fortunately, we’ve created the best content marketing plans to help you write up a marketing plan that is perfect for you. 

What is a Marketing Plan?

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy. Marketing plans include separate marketing strategies for the various marketing teams across the business, but all of them work towards the same goals. 

The purpose of a marketing plan is to write down your tactics and ideas in an organized fashion. This will help you to stay on track, and measure your success. Furthermore, it will help you think on each campaign and clarify your mission, budget, tactics, and buyer personas. 

By having this information in one place, you will have an easier time keeping up with your campaigns, and notice what is working and what is not. 

How to Write a Marketing Plan ?

  • Start with your mission. Stating your mission should always be the first step in writing a marketing plan, and it should serve as your business’s main mission statement. Be specific, but not too specific. 
  • Determine the key performance indicators (KPIs) for this mission. Every good marketing plan describes how to track the mission’s progress. To do so, KPIs are needed — they are individual metrics that measure the various elements of a marketing campaign. These units help you establish short term goals within your mission and communicate your progress. 
  • Identify your buyer personas. A buyer persona is a description of whom you want to attract. This includes age, sex, location, job title, and more. 
  • Describe your content initiatives and strategies. Include main points of your marketing and content strategy. Choose wisely and explain how you will use your content and channels in your marketing plan. 
  • Clearly define your plan’s omissions. Your marketing plan should also explain what the team is not going to be focusing on. 
  • Define your marketing budget. Whether it is freelance fees, sponsorships, or a new full- time marketing hire, use these costs to develop a marketing budget and outline each expense in your marketing plan. 
  • Identify your competition. Part of your marketing is knowing whom you’re marketing against. Research the key players in your industry and consider profiling each one. Also, keep in mind that not every competitor will pose the same challenges to your business. 
  • Outline your plan’s contributors and their responsibilities. When you are close to completing your marketing plan, then comes the time to explain everyone’s role and what they are doing. 

Now you’re ready to make your own marketing plan! Good luck and thank you for reading.

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