4 Social Media Trends in 2021
Have you been frustrated trying to grow your brand with social media lately?
Is there something missing, but you just don’t know what?
Don’t worry, you’re not the only one.
It’s no secret that social media has shifted over the past year. Due to the worldwide pandemic, brands have been forced to think outside the box in promoting their products and services on social media.
As social media popularity continues to grow, so does the struggle for brands and businesses to stay connected with their audiences on a larger scale and constantly wonder what new trends they should be doing.
Of course, you can always hire a prestigious, hardworking, and professional marketing team, such as AB Media USA (excuse us while we toot our horn for a moment there), to help your brands reach new successes and audiences on a constantly changing landscape. But, there are also many tips we highly suggest for businesses to learn about and do while running their own social media platforms.
Below, we have four social media trends backed by research, for brands and businesses to follow in 2021:
1. Live Streams to the Rescue!
When businesses shifted to online in a matter of moments in 2020, we saw the true power of the digital world. Zoom conferences and live streams are now the center of our daily lives, and one of the key factors to reaching out audiences and promoting businesses, products, services, and more!
Within the last year, Facebook and Instagram saw a massive rise in live streaming. So naturally, people have gotten used to being comfortable while interacting with brands from home.
In other words, live streams are not going anywhere anytime soon, and should definitely be playing a role in your social media marketing strategy.
2. Stories, Stories, Stories
Instagram users interact with Stories every single day, and since last year numbers of story viewers have gone up significantly. But wait, there might be a catch!
Businesses need to be extremely strategic and organized when planning the content to publish on Stories. The key to getting more views and interaction, without dealing with tap- forward viewers (people who move on to the next story before finishing it), is by posting videos as Stories. Studies show that videos on Stories keep people entertained and outperform photos.
So the next time you want to advertise something on your Story, you may want to get creative and make a fun video first!
3. Shop Till You Drop on Social
The new tab “Shop” might be the coolest and most popular feature on Instagram! Users now have the chance to discover brands and products through guides and checkouts, created by businesses to make purchases without even leaving the app.
Oh, and let’s forget the Instagram Live Shopping, where brands and creators have the opportunity to sell products directly through a live stream by tagging them. This is great for business owners, as well as for influencer marketing, both are able to interact with their audience and increase engagement while selling products directly.
Shopping on social might be the best way of promoting products and services, aside from driving sales through brand websites and physical stores. It’s a win- win situation, so get your business out there and start setting up your social media shop!
4. TikTok, Reels, & Youtube Shorts
Once again, we’re back to videos!
Social media users, influencers, business owners, and others are, now more than ever, seeking fun and entertaining concepts, to attract people’s attention, promote products and services, and gain more audience.
So like we said before, get creative, film, and share! Implement short videos on all or most platforms into your marketing strategy.
It is important to remember that all platforms are based on trends. In order to have your brand growing on social media, you need to be quick to learn about the new trends. Content consistency, format, organization, and creativity is essential, especially now more than ever.
So don’t be afraid to try new things, 2021 is the year of the digital, and it has only just begun.
Thank you for reading our blog, stay tuned for more tips and tricks in the marketing world. AB Media USA is always here to provide their professional and unique marketing skills. Contact us any day, we will happily assist you!
