3 Tips for Creating Successful Ads
3 Tips for Creating Successful Ads, According to Meta’s Director of Ads
Facebook is an unquestionably powerful platform for marketing. And it has proven to be the most profitable social networking platform.
However, getting started with Facebook advertising can be daunting, especially if you have a restricted budget. You don’t want to waste all of your advertising dollars before you’ve found a great, effective long-term advertising plan.
Tarcisio Ribeiro, Meta’s Director of Ads, offers three tips for making the most of your Facebook advertising plan. Let’s get started.
1.Keep things simple
When you first start using Facebook advertisements, you may feel overwhelmed by the number of possibilities accessible. For example, you may build a boosted ad, a video ad, or a poll ad (to name a few).
Ribeiro encourages beginners to avoid becoming overly complicated. “One challenge I’ve seen with new Facebook Ads users is that they see the numerous capabilities we have in our Ads Manager, and without fully understanding how everything works, they try to play with everything, and as a result, they end up wasting money because they’re either not being targeted enough, or they’re using the wrong capabilities,” he says.
In other words, don’t attempt to accomplish too much too soon.
Begin by determining your goal – awareness, traffic, engagement, leads, app promotion, or sales. And, rather than making a more elaborate video or carousel, start with a boosted post, which is a simple way to begin discovering your target audience. (More on this later.)
2. Know your audience – down to the last detail
It is critical that you understand your target audience – in other words, who is most likely to become a customer.
Equally essential, you must be willing to iterate over time to guarantee that your target audience grows more refined.
Facebook advertisements can let you target a more targeted and narrow demographic.
Once you’ve determined your target demographic, you can use Facebook’s Lookalike function to verify that your advertisements are attracting the attention of individuals who have the same qualities as your present customers.
3. Pay close attention to the creative.
“One of the first things consumers see and react to is your creative,” Ribeiro said, “so pay attention to how you’re developing your ad.”
An ad creative is the visual aspects of an advertising, whether it be an image, video, or other media.
Your users’ attention must be captured by the ad itself. If you’re not sure what form of creative would best resonate with your audience, A/B test several styles to see what works best.
It is also critical to examine the type of advertisement you make. “Video usually performs best because it’s the most interesting,” explains Ribeiro, “but you don’t need a huge budget or advanced technology for a video; If you’re a small business and you only have pictures, you can actually convert those pictures into a video.”
Whether you’re just getting started with Facebook Ads or want to take your ad campaign to the next level, perhaps these three ideas have helped you focus on what’s most important.
These three ideas should help you narrow down on what is really important, whether you’re ready to begin using Facebook Ads or advance your current ad strategy.
