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What is influencer marketing? - AB Media USA Blog

What is influencer marketing?

If you’ve heard of the recent buzzword “influencer marketing” and still don’t understand what it is all about… don’t worry, that’s why we’re here!

Influencer marketing is a type of social media marketing that involves any brand who wants to collaborate with an online influencer to market one of their products or services – individuals who have a dedicated social following and high rates of engagement will endorse the brand. 

Influencer marketing works because of the high amount of trust and respect that influencers have with their audiences, who later become potential customers of the products or services that were being promoted. Influencers will share the best pictures, make the most entertaining and intriguing videos, and share important information and personal experiences about the brand, product, or service. 

To make Influencer Marketing work, you must: 

  • Define your goals
  • Define the target audience 
  • Be organized and have a strategy
  • Devote time to plan, budget, and research 
  • Decide on an approach to find influencers in the most organic way possible 
  • Develop a schedule and try to be as accommodating as possible 
  • Integrate with your PR schedule, product release schedule, arrange meetings, and send emails
  • Be patient, human, and inviting 

Brands tend to reach out to individuals who have social media accounts with a large number of followers, posts, engagement, creativity, and aesthetics. 

So if you are interested in becoming an influencer marketer, you need to start interacting on your social media in positive and constructive ways to gain early access to followers. You need to show your face and personality as a member of the community you are trying to build engagement and recognition in. 

By doing this, you will be known as a real person who has personal experience and credible opinions that can be trusted, and will result in a successful influencer marketing plan. 

Good luck!

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