Learn How to Increase Awareness about your Brand
What is brand awareness?
Brand awareness is a term that describes how customers recognize your brand. Therefore, the greater the awareness, the more familiar will people be with its name, logo, products, services, and mission. Brand awareness is one of the most important elements when forming a company’s marketing strategy, because it allows customers to understand, trust, and connect with the company.
In this blog, we define 10 ways that could help you increase brand awareness.
Develop a unique identity
The key here is to be remembered.
Create a voice that speaks right for you. It can be humorous or emotional, as long as it aligns with your mission. When you create a memorable identity, your audience will see your brand and the content around it.
Promote your logo
By using your logo in as many ways as possible you will make it more recognizable. You can place your logo on:
- Marketing materials
- Email signatures
- Shirts, mugs, hats, and other accessories
This is the perfect way to promote your logo while advertising your brand and services.
Improve your website’s SEO
Search engine optimization (SEO) is a strategy that helps with the rankings of your web content. For example, if a consumer were to search for a product or service that your company can provide, then you want to be sure to appear in that search. Another way to promote visibility and traffic, is by using keywords – this helps with the research and helps the target audience in a more efficient way.
Create new content consistently
Keep your brand’s site looking fresh and interesting with new content consistently. This brings us back to your SEO – by updating your content on the regular with intriguing content to your platform you will improve your SEO which will improve and increase awareness.
When you write blogs you have this amazing opportunity to connect with your target audience, by expressing what your brand is truly about and what your mission is. The best way to write a blog is to brainstorm ideas that can be of value for readers and leave them wanting to know more about your brand.
Giveaways can attract any potential customers’ attention and can help build recognition for your brand.
Examples of giveaways include:
- Free trials
- Free product samples
- Free subscriptions
- Free consultations
Social media ads
Social media can get your brand in front of thousands to millions, especially with effective campaigns and ads.
Social media is the perfect tool to implement when promoting brand awareness.
When you place ads on social media you will target your desired country, region, age, interests by category, and audience to gain followers and increase awareness.
Engage with people
Create content that encourages people to engage with your brand. Some examples include:
- Live Q&A sessions
By using this technique, not only are you connecting with people, but they are connecting with you while providing valuable feedback.
When you create posts on social media, make sure to use hashtags, and make sure you use the good ones.
What does it mean to use good hashtags?
When you choose hashtags, you want to choose relevant ones to your brand, post, products, and services. This keeps people interested and is a helpful way for them to discover you.
Hosting events is a great way to target your audience and to connect with them. There are many ways you can host special branded events around your company, such as, festivals, fundraisers, webinars, workshops, and conferences.